The studio companion to Marketing Analytics in the AI Era — fifteen labs where students work as the marketing analyst inside a realistic company — cleaning, modeling, testing, and briefing on their own synthetic data warehouse, with an AI collaborator and code that runs right in the browser.
Adopting Marketing Analytics in the AI Era? Request your course setup below. After approval, you’ll receive your instructor access code and a batch of single-use student registration codes tied to your course — your roster, submissions, and grades stay fully separate from every other course. AI usage is included with the textbook — students never need their own AI accounts or subscriptions.